Always judge a book by its cover?

17 Mar

You may not realise it from looking at what’s on offer, but ELT publishers really care about the covers of their books. And why are covers so important? Well, let’s start with the wider world of books, films and music. From a personal point of view, I feel that great pieces of work deserve to be wrapped with care and style, be that London Calling or Call of the Wild, and in fact, the exterior artwork is as much a part of that work as the inner content.

londoncalling

I miss the days of looking through artwork and reading lyrics that have been carefully put together as part of a double LP that I’ve had to hunt down by spending hours digging around in record shops (really showing my age now!). Similarly with books, if I’m going to be reading something over a course of time, and it’s going to be sitting up on my bookshelf, then I want to enjoy looking at it. Or at the every least, have a cover that does justice to the content. The fuss made over Faber’s recent anniversary cover of Plath’s The Bell Jar illustrates just how protective people are of works of literature that they love, and how misjudging the artwork on the cover of your book can seriously backfire.

belljar

Now I’m not suggesting that English in Mind is to Cambridge University Press what Nevermind is to Nirvana. Let’s be honest, you might love your faithful old copy of Oxford’s Advanced Learner’s Dictionary or Cambridge’s English Grammar in Use,  but would you feel compelled to fire off an email of complaint if the covers of these titles were to be substantially changed?

EGiU fourth edition

So if we agree that ELT products are never likely to sit alongside the film, literature and music that we love and cherish, do the covers matter at all? Essentially these are learning tools, so if we were to go down the route of what’s being planned for cigarette packets in the UK  (by which I mean blank packaging, not images of rotting lungs) would it matter?

Yes, it probably would matter. For a few reasons.

1. The flick factor. Whether you’re a language teacher looking for a new course book or a student hunting out some supplementary self-study materials, you have a lot of choice. Too much choice perhaps. So publishers are fighting for your attention, and whether that’s online or in a bookshop, the front cover is one of the first things you’ll notice. If it fails to catch your attention, you’ll never get as far as flicking through the content (which, incidentally, also needs to be attractively designed and well laid out). Many people do judge books by covers.

2. You’ve got to live with this book. It may not be as close to your heart as Pride and Prejudice, but as a teacher you’re going to have to live with certain books day in, day out, possibly for months, maybe even for years. You could also be the person presenting a new set of course books to your students, and ideally you want them to be pleased with your choice. Rightly or wrongly, the front cover of a book can be the first step in engaging students in the content.

3. Good covers show the publisher cares. Well, sometimes. If a publisher has given little thought to the front cover, or even if a lot of thought has been given but the end result is awful, what does that say about the actual content of the book? To be fair, those who designed the covers are unlikely to be the same people who wrote and edited the content, but a shoddy front cover or typos on the back cover are often an indication of  standards inside the book as well. Conversely, beware of books where all of the investment has been thrown at design. The same is true online, where slick websites are all too often masking the fact that the learning materials are dull and uninspiring. Particularly for course books, get samples and trial before you invest!

In short, book covers are important, and ELT publishers know this. As we move towards more digital content, those who are really on the ball will be adapting new covers accordingly. Where once the spine of the book was important because that’s the first thing many people would see in bookshops, now it’s key to ensure that the covers work well as thumbnail images. Increasingly, designs will also need to be optimised for tablets (no matter what way up you’re holding the device) and the covers themselves may soon become animated, interactive and/or customisable.

So, does a bad cover mean a bad book? Well, no, not necessarily. Does a good cover mean a good book? Definitely not. It is an indication though and I don’t think anyone’s going to stop judging books their covers any time soon.

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