“A book is a physical object with special attraction that has been, is, and always will be the same.”
Koshiyuki Morioka, quoted by odditycentral.com
There’s a bookshop in Japan that only sells one book. Or more precisely, multiple copies of one book, with a different title chosen each week. It’s simple, it’s beautiful, it’s brilliant. So on a recent trip to Tokyo I took the time to seek out Morioka Shoten, a single room with a single book, quietly inhabiting a ground floor room of the Suzuki Building on a Ginza backstreet.
Simplicity can get complicated
If you’ve ever worked on any aspect of product development, or if you’ve ever tried to explain the ‘rules’ for the use of articles in the English language, then you’ll know just how difficult it is to keep something simple. A clear vision, sharp focus and zero compromise is essential if you are going to keep your idea on track. It’s perhaps no surprise then that Morioka Shoten was born from the vision of one man, Koshiyuki Morioka.
A little help from your friends
However, Mr Morioka didn’t go it alone with this venture. On a single sheet of paper he outlined his vision at an event where Masamichi Toyama was speaking. Mr Toyama is the President and CEO of Smiles, which ‘turns the whimsical into real business’, and whose corporate philosophy translates as follows:
“We seek to find new value in things that in our hectic day-to-day lives, are taken for granted and ultimately overlooked. To polish this carefully, to bring this value to even one more person – that’s the kind of thought behind our corporate philosophy.”
Mr Toyama decided to invest, and the ‘single room with a single book’ was brought in to being with help from Tokyo and London-based design engineers, Takram.
Multiple layers of simplicity
Takram helped to develop the brand and are responsible for the logo, a simple rhombic shape representing both an open book and a single, small room. This really is minimalism at its finest. Even the date on which the bookshop was first opened, the 5th of May 2015 (or 5.5.15) suggests a desire for every aspect of this venture to be ‘just so’. The whole concept embodies the idea of ‘slow reading’ and what is beautifully described by Takram as ‘blissed conversation between readers and authors’.
The book is the star
Whilst it’s easy to get carried away with the design aspects of Morioka Shoten, it’s immediately evident as you walk into the room that it’s the book that sits centre stage. The concrete floor and plain white walls mean that the focus of your attention is on the narrow table in the middle of the room, showcasing the chosen title. This is complemented by a small selection of related artwork and a beautiful cabinet of drawers acting as a desk and counter. But perhaps most importantly of all, the author is there too. Because rather than just a place where you can buy a book, this is where books develop into conversations, into art and and into new ideas. Events are held most evenings and the author is encouraged to spend as much time in the bookshop as possible during the week that their book is showcased. On my short visit I met not only Mr Morioka and the author and artist, Atsumi, but also the Editor of a Tokyo-based fashion magazine and the designer of the lampshade that hangs at one end of the room. Oh, and his adorable baby. This is a place for people to meet, for the beauty of printed books to be appreciated, for art to be enjoyed, and for ideas to be nurtured.
We need more of this.